• Real-time LTL Carrier Rates
  • Set Default Quote Rates
  • Average Awarded Margins
  • Smart Price Suggestion Widget
  • Generate a Professional Quote
  • Email Integration and Templates
  • Quote Activity Tracker
  • Quote Dashboard & Filters
  • Summary

The logistics industry is competitive, and one way to stand out is to promptly deliver professional quotes. A logistics CRM with LTL quoting functionality allows you to easily provide strategic, data-driven quotes. But what features do you actually need to have an effective LTL software tool?

Click Here: Secure More Shipments and Quote Faster With This 3PL Tool

This article will discuss 8 LTL software tool features to help you create professional quotes quickly so that you can win more shipments.

1. Real-time LTL Carrier Rates

When generating LTL quotes, you need a CRM + quoting tool that lets you see an overview of the real-time cost and transit time of different LTL carriers right from your quoting software tool. This enables you to easily select the carrier based on the lowest cost, fastest shipping time, or customer preference while quoting. With real-time LTL carrier rates in your quoting tool, you can quote faster and win more shipments.

LTL tool having the ability to show real-time carrier rates

2. Set Default Quote Rates

Setting default quote rates is a great way to strategically guide your sales team and how they set profit margins when quoting. You must be able to set a Global Quote Rate, and you can adjust for certain exceptions with a Company Quote Rate.

A Global Quote Rate allows you to set a default profit margin across all companies to set a standard for your sales team. On the other hand, a Company Quote Rate enables you to make exceptions to that rule. For example, if you want to offer a lower margin to gain the trust of a new customer and retain them, you can do that. Default quote rates allow you to set the pace for your company’s sales team.

3. Average Awarded Margins

To get a sense of your customer’s buying appetite, your LTL software tool must collect data regarding the margins of awarded LTL shipments and provide you with an average. If the data shows a trend of your customer accepting quotes with 20% margins, then you know that sending a new quote with 20% margins will most likely be awarded. This helps standardize the quoting process and takes the guesswork out of deciding on the margin for each LTL quote.

Standardizing profit margins also keeps salespeople from adding higher than normal margins, which results in lower conversion rates. Conversely, it keeps salespeople from offering lower-than-normal margins and losing out on profits.

Additional note: When searching average awarded margins to study customer trends, you must be able to filter your data by date range. Margins in the last 30 days might be different from your margins last year because of the variance in truck supply and demand. Having the flexibility to define a date range gives you control over your average awarded margins.

4. Smart Price Suggestion Widget

An LTL software tool must feature a smart price suggestion widget to help you create more effective quotes. This tool suggests a “smart” price range based on data, like real-time LTL carrier rates, default quote rates, and average awarded margins.

All this enables you to streamline your team’s performance, especially when managing a big team. It’s best practice to set margins in a unified manner across your team, and a smart price suggestion widget will help you do just that.

5. Generate a Professional Quote

Data is certainly important when creating a quote, but so is professionalism. The appearance of your quote reflects your brand’s reputation. You want to create a polished, error-free, and easy-to-read quote. You may have crunched all the numbers for a quote your customer is most likely to accept, but if it is full of errors, typos, and formatting issues, you may lose your customer’s trust.

Generating quotes with Excel or another manual-based system often results in these kinds of errors. Additionally, each salesperson may use a slightly different format for generating quotes. To build credibility with your customers and provide the most professional quote possible, your sales team must use a CRM + LTL quoting tool that enables them to generate professional quotes.

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6. Email Integration and Templates

The simpler the process, the fewer errors. The quicker the process, the higher the conversion rate. Email integration and templates are two LTL software features that hit on both rules of thumb for securing more shipments.

Your logistics CRM + quoting tool must integrate with your email provider so you can easily generate a quote and send it to clients via email. This decreases the overall time to create and send a quote and reduces the manual steps that often result in errors, for example, forgetting to attach the quote.

On the other hand, email templates speed up the process of writing emails with quotes and reduce the chance of typos or poorly written email copies.

Some LTL quoting software even allows you to insert a small preview table directly into the body of your email. This lets your customer preview key details from your quote without opening and reading the entire attachment.

Simple additions like email integration, templates, and preview tables simplify communication with your customers, provide them with a better experience, and improve your brand image. All this leads to boosting conversions and securing more loads.

7. Quote Activity Tracker

A thriving sales team will have multiple leads and quotes in the pipeline at once, so you need an organized way to keep track of your quotes and the activities related to them. A quote activity tracker allows you to track all the calls, emails, meetings, notes, and tasks related to an individual quote. That way, you are constantly and easily updated on the latest activities related to a quote.

8. Quote Dashboard & Filters

An LTL software tool must also feature a quote dashboard to see all your open and awarded LTL quotes at once. You can see estimated pipeline revenue, profits, average gross margins, open lanes, and awarded lanes. It would also be best to have the functionalities to sort, filter, and search for quotes by status, origin, mode, company name, and more.

As you manage your sales team’s efforts, a quote dashboard lets you get a comprehensive picture of your company’s sales efforts related to LTL services. Knowing where you’re succeeding and where you need to improve allows you to direct your team’s strategy and secure more shipments as you advance.

LTL quotes dashboard


To enhance your LTL shipping services, you need an LTL software tool that leads your team toward data-driven, professional quoting practices. Real-time LTL carrier rates, default quote rates, and average awarded margins allow you to create quotes with the highest conversion potential. A smart price suggestion widget similarly gives your team a framework for generating quotes that close. LTL software tools also help you enhance your presentation with more professional-looking quotes and emails. Finally, you can track your sales team’s performance with a quote activity tracker and dashboard.

To see a CRM + LTL quoting software with the features discussed, request a demo here.

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Hector Sunol Information Technology Expert

Hector is IFS’s co-founder and CEO, with over 21 years of experience leading and managing companies and IT operations for large and mid-size businesses. Hector is also the co-founder and CEO of Cyzerg, a technology company specializing in innovating software solutions for warehouses and DCs. Before IFS and Cyzerg, Hector was senior director of technical operations, overseeing an e-commerce website with more than one million monthly transactions.