• What is a Logistics Dashboard for Sales?
  • Importance of a Logistics Dashboard for Sales
  • 5 Must-Have Features of a Dashboard for Sales in Logistics
  • Conclusion



    A logistics dashboard is a tool that can offer a visual representation of all aspects of your logistics sales process. It plays a pivotal role in enhancing your logistics sales and the overall success of your business.

    By consolidating all the crucial information regarding your sales operations in one place, a logistics dashboard enables you to gain immediate insights that can help you generate revenue and track your sales. Therefore, you are appropriately guided in making the right decisions for your logistics business, enabling you to obtain consistent results.

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    In this article, you will learn more about the five must-have features of a logistics sales dashboard. But first, let's understand what a logistics dashboard is and its importance.

    What is a Logistics Dashboard for Sales?

    A logistics dashboard for sales visually represents your logistics sales data. It is an analytics tool that allows you to monitor crucial logistics sales metrics such as revenue earned, profit generated, shipment counts, shipment frequency, conversion/win rates, and other KPIs through advanced data analyses.

    Importance of a Logistics Dashboard for Sales

    Every logistics company allocates resources to produce sales results. To monitor those allocated resources and obtain accurate results on your sales activities, you need a tool that will help you track those resources.

    This is where a transportation and logistics dashboard for sales comes in. It is a tool you can use to evaluate the performance of your sales team in real time. Moreover, a business thrives because of consistent sales results. To achieve this, you must have a way to monitor your sales data and efforts.

    The importance of a logistics dashboard lies in its ability to support strategic decision-making. By presenting logistics key performance indicators (KPIs) and actionable insights, this dashboard enables you to make informed decisions about your overall logistics sales strategy. This strategic approach contributes to long-term competitiveness and adaptability.

    Now that you understand the roles of a logistics dashboard for sales, let's look at its five must-have features.

    5 Must-Have Features of a Dashboard for Sales in Logistics

    1. Logistics Sales KPI Widget

    This feature gives you a clear view of 3PL sales KPIs such as revenue, gross profit, margin, shipment count, and lanes won. Sales KPIs are measurable and objective standards to track your sales progress. These metrics can help you visualize the progress toward goals and share vital sales information with management.

    The 3PL Sales KPI Widget should allow you to see KPIs in different time ranges. This helps you easily create logistics sales reports, forecast future goals, and identify areas for improvement at the end of a month, quarter, or year.

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    2. To-Do Widget

    An excellent logistics sales dashboard should give you a view of to-do activities related to the above-mentioned 3PL sales KPIs. It should show tasks you need to do from this point forward or allow you to define a time range to view previously created tasks. For example, when you log in to your logistics dashboard, tasks and their status (overdue, upcoming, and more) should automatically appear in the to-do widget.

    Organizing and documenting your sales tasks is crucial so that everything runs smoothly. Every time you contact your lead at any customer pipeline stage, there should always be a next step listed on the dashboard. The next step could be introducing customers to a new project or service they need or following up with them to see how they're doing.

    3. Recent Activity Widget

    This widget lets you see recent sales activities with your accounts in real time. It displays the type of action, such as call, email, note, and quote. It is helpful for salespeople and managers to see the touches happening to their accounts in real-time without going to each account individually. It also allows managers to monitor a specific company or salesperson that might be lagging and need immediate attention.

    Moreover, a filter feature will be helpful in this widget for sorting and viewing logistics data. This functionality will allow you to filter the data of your recent activities according to date, touch types, created by, and more.

    logistics dashboard - sales representative

    4. Quote Widget

    The quote widget lets you see all the active quotes across your company. It should arrange quotes by expiration date, with the one closest to expiring at the top. This arrangement allows you to see the quotes that will expire soon at the top and those that expire later at the bottom so that you can set priority and follow up accordingly.

    This feature of a logistics sales dashboard can help you get a quick view of quotes offered to different companies. Moreover, it should allow you to check the estimated revenue, gross profit, and gross profit margin you can generate from each type of service (FTL, LTL, LCL)

    Related: Freight Quote Software: 6 Must-Have Features to Win More Lanes

    5. Account Performance Widget

    A dashboard for sales in logistics should also allow you to see the detailed performance of each account in terms of sales. This feature visualizes all the KPIs at aggregated and individual levels (without visiting a specific account).

    An account performance widget should also include a filter function, enabling you to check different accounts' performance according to revenue, gross profit, gross profit margin, shipment counts by type, and the number of won quotes. Furthermore, this widget would be more valuable if its features allow you to filter your accounts according to their location, rating, and status.


    A logistics dashboard for sales significantly contributes to the success and efficiency of a logistics business. The five must-have features of a logistics sales dashboard — logistics sales KPI widget, to-do widget, recent activity widget, quote widget, and account performance widget — underscore its role in providing actionable insights and facilitating efficient sales management.

    These features enable users to monitor key performance indicators, manage tasks, track recent activities, oversee quotes, and evaluate account performance. All of which are crucial elements for achieving and surpassing sales goals.

    Incorporating a logistics dashboard into your sales processes not only streamlines operations but also empowers your team with the tools needed to navigate the complexities of sales.

    If you're looking for the logistics dashboard features mentioned in the article, look at this CRM built for 3PLs.

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    Hector Sunol Information Technology Expert

    Hector is IFS’s co-founder and CEO, with over 21 years of experience leading and managing companies and IT operations for large and mid-size businesses. Hector is also the co-founder and CEO of Cyzerg, a technology company specializing in innovating software solutions for warehouses and DCs. Before IFS and Cyzerg, Hector was senior director of technical operations, overseeing an e-commerce website with more than one million monthly transactions.